Clouds are typically associated with gloomy and unproductive days. Not when it comes to On Running Cloud 5. We’ve all had days where we wish we could just be running on a soft, bouncy cloud as opposed to the hard, uncomfortable floor. Thankfully, brand owner Oliver Bernhard had the same dream—only he was able to come as close as it can get to turning this dream into a reality. It seems like On Running is the only ubiquitous sportswear brand everyone has been talking about this year. Let’s unleash the water trapped inside the biggest, most utilitarian cloud to ever exist.
On Running: The Beginnings
On’s brand history cannot be compared to any other. Unlike the majority of streetwear brands – which have been founded by fashion enthusiasts or business owners– On’s founders all have firsthand experience with sports. Having been founded back in 2010, On is retrospectively inexperienced in comparison to the big streetwear brands that have been around for decades and decades. Nevertheless, the brand wasted no time and has made significant progress in the years since its launch, and we can finally see that it finally paid off judging from the hype that it has garnered this past year.
The Swiss athlete, Oliver Bernhard, was able to use his lifelong experience as an athlete to meticulously craft and develop premium footwear that not only facilitate comfort and functionality but also have pleasant-looking aesthetics. Hence, On does not focus on creating new products; it focuses on creating a new running experience unlike any other. Whether running is your profession, like Oliver Bernhard, or a casual hobby, like his co-founders, On takes on a challenging aspect of your life and makes it ten times more enjoyable than you ever thought was possible before.
On Cloud 9? No, On Cloud 5.
Whether you’re going on a short hike, a light run, or a long walk, the latest version of On Running shoes, the Cloud 5, is definitely the way to go when you embark on your daily expeditions. Classified as an ‘all-day wear’ sneaker, Cloud 5 is ideal for the days when you spend all day on your feet as well as casual light duty exercises. If you’re looking for a running sneaker that can bridge the gap between function and fashion, Cloud 5 is the way to go. You no longer have to compromise your personal style for the comfort of your feet, nor vice versa.
High-end Performance and Comfort
One of the main distinguishing features of the On Running Cloud 5 sneaker is its unmatched functionality. The magic is all in the sole, which is equipped with On Running’s two revolutionary technologies: CloudTech and SpeedBoard.
Starting off with the brand’s signature CloudTech system, which provides its wearer with an unmatched springy and supported running experience. The way that it works is through the series of pods at the sole which compress during your landings and decompress during your takeoff. This effectively allows you to always be light on your feet as these miracle pods absorb the heavy impact of your feet making contact with the ground. Together with the Zero Gravity Foam at the midsole, the CloudTech mechanism functionally reduces any risk of injuries caused by unnecessary stress on the joints and muscles.
When it comes to the SpeedBoard technology, you will be running faster and smoother than you have ever before. This technology that runs along the midsole takes the energy that you generate while in motion and turns it into additional momentum, propelling you further, and supporting you just as your feet start giving up on you.
A Seamless Aesthetic
Who says that you have to sacrifice a stylish look for functionality? Many assume that style and function cannot go hand in hand and that something always has to give. That can’t be further from the truth. With our large selection of On Running Cloud 5 sneakers, you will never have to worry about your shoes ruining the aesthetic of your fit ever again. The majority of the colorways follow an earthy toned color palette so as to blend seamlessly with the rest of your outfit; however, if you’re not afraid of making a statement, then options such as ‘Flame’ and ‘Cobalt Glacier’ are a definite must.
When it comes to the material, the upper of Cloud 5 is made of a thin, breathable fabric that not only allows it to accommodate different foot shapes but also boosts the sneaker’s sleek and minimalistic appearance. Another contributing factor to the sleek look is the lacing system. Say goodbye to the embarrassment of tripping on your laces. With Cloud 5’s utilitarian lacing system, your laces will no longer hold you back from going all out on your exercises.
Mad Kicks Embark on a new adventure every day, and take every step with confidence. Run faster, better, and longer than ever before. No more excuses when it comes to On Running Cloud 5. Head on over to Mad Kicks to start getting your daily steps in today!