One of the factors that contribute to the quality of a customer’s experience is the experience they receive from content. This is why brands and companies provide content in many ways. This could include (but isn’t limited to) blogs, articles texts, newsletters, text messages Podcasts, YouTube videos, TikTok content, Tweets, LinkedIn posts, and the topic of this article, Instagram. (Note Read this article on TikTok as a business tool. TikTok is now the number. #1 viewed social platform worldwide, and more that Google!)
The way customers behave has drastically changed because technology has enabled us to provide information in a variety of ways. There are a myriad of platforms, like the ones listed above. So which one should you concentrate your efforts on? The answer is simple: any platform that you are aware of the people you serve on. However, as new platforms develop, some businesses and brands aren’t so fast enough to embrace them even though they could be.
Who could have imagined that Facebook could become an advertising tool for some companies? It’s the same for other platforms. This leads us to the issue–and platform that is the subject in this post.
Instagram was first introduced as an image- and video-sharing social media website in the year 2010 after Kevin Systrom (co-founder) uploaded the image of a dog and an accompanying caption “test.” Over the last 12 years it has developed into a lot more, with the possibility for brands to incorporate Instagram into their marketing and content strategies.
A recently released Passport-Photo. An online survey conducted a survey of more than thousand Instagram users to discover what the Instagram experience with content is impacting their purchasing decisions. Here are some numbers (followed by my comments) to stimulate your thinking about the potential of Instagram and how this social media platform could work for your business and you.