There are many benefits of having multiple locations for your business. Any type of SEO working on a multi-location site faces the exact same problem. You must monitor the unique search experience across all markets where their business is present. Each location’s user will have different needs and expectations.
What do you mean by multi-location SEO?
Multi-location SEO is the one which describes traffic that comes in from the local intent within all the markets where the brand is present. Multi-location SEO combines all of the brand’s local SEO efforts to increase its visibility in search engines. SEO is crucial for driving traffic for all kinds of businesses with multiple locations.
For SEO, managing a multi-location campaign means creating location-relevant landing pages and monitoring the keyword ranking with Geotracking. We all are no strangers to the fact that each location needs its campaign, which focuses on the specific geo-location separate from the larger SOE strategy of the company.
Why is local SEO important?
The following are the benefits of local SEO-
1. Reach your intended audience
Different locations cater to different demographics, and when your business is working in multiple locations, this can make it difficult to streamline your marketing efforts. You should create unique pages and content for each location as it helps you communicate better with the potential customers in each area.
2. Rank higher in the search results
While displaying the search results, Google and other search engines factor in the location data. You should use online marketing as it can improve your rankings in the SERPs and increase your visibility among local audiences.
3. Expand your reach
People tend to include location when searching for different types of businesses online. You should quickly search for the top keywords related to your business.
How do local SEO for multiple locations?
1. Perform competitor research
To effectively implement SEO for multiple locations, you must understand the market and take a look at your competition. You should know how to leverage your strengths for a particular place and implement a local SEO strategy that will help you attract and convert more customers. You can conduct a simple analysis of your strengths, weaknesses, and opportunities for growth. It is also essential to evaluate what your competitors are doing well and the areas they might need to improve. Performing thorough competitor research will also help you better understand the market and also implement the local SEO campaigns which resonate with your target audience. It is vital to encourage them to purchase your products.
2. Use a single domain
If your business operates in multiple locations, you might be tempted to create specific domains for each location. Each domain is indexed separately, and your marketing efforts can affect the domain you publish content on. If you want each location to rank well in the search results, you should stick to one site with individual pages for each location.
If you plan on creating unique content for each of your locations, you can use a subfolder to manage them. It will allow you to target specific portions of your website.
Many people avail of the services of SEO Melbourne, a digital marketing SEO agency that provides different kinds of SEO services to its clients.
3. Create location-specific content
If you want your website to rank in the top spots for each location, you should create pages and content optimized explicitly for each location. For instance, you can create pages with testimonials from local customers for each location. By creating unique pages for each location, you should also optimize on-page elements such as page titles, H1s and content for each area you are targeting.
However, it is important to remember that you should not just swap out the city and the state name on each page. For avoiding any kind of duplicate content penalties, you should ensure that the content for each of your locations is unique. It will also help you create a more targeted user experience.
For streamlining your marketing approach, you can also create one ‘locations’ landing page and also link out to each individual location page. As far as the content is concerned, you should create unique and helpful content for each of your location pages.
4. Claim your Google Business Profile listings
Claiming your business on Google Business Profile is a very easy process and it will also allow you to show up on Google Maps for searches in your area. You can also create a business account and share the management of various locations with multiple users.
Google Business Profile is the one which allows you to add additional locations. If you have more than ten locations, you can also make use of bulk verification to verify all of your locations.
For all businesses looking to advertise different locations, Google Business Profile is the best option.
5. Claim local business directory listings
Another way to improve your rank in the local search results is by claiming the local business directory listings. You can also include key information such as your address, total hours of operations and phone number. Then, you can also link each local directory listing to your individual location pages on the website.
6. Focus on link building
The number and the quality of backlinks to your website send signals to the search engine about the authority of your website. For boosting your rankings in the local search results, you can focus on earning more authority backlinks from the local sites. It is also possible to earn links from all the local publications by sponsoring events and letting all the local journalists know when something newsworthy is taking place at your business. This can earn you more links and also send positive signals to the search engine which will ultimately boost your rankings in the local search results.
7. Avoid keyword stuffing
When optimizing your website for local searchers, it is important to avoid stuffing your content with keywords. If the content is jam-packed with different keywords, it might seem unnatural to the readers and Google will pick up on the stuffed text.