Around 56% of surveyed consumers have purchased from a company after reading their blog. Around 10% of the marketers who use blogging say it generates the most significant return on investment. SEO is a big deal if you are writing any type of blog for a business. Even if you do blogging just for fun and SEO can help you boost your message and connect with more engaged readers.
What is blog SEO?
Blog SEO is creating and updating any blog to improve search engine rankings. This approach includes keyword research, image optimization, content writing and link building. Blogging also helps boost SEO quality by positioning your site as a relevant answer to all your customer questions. Blog posts that use various on-page SEO tactics give you more opportunities for ranking in the search engines and make your website more appealing to all your visitors.
When you optimize the web page, including the blog posts, you are making your website more visible to the people using search engines to find your product or avail of your service.
Why does blogging improve SEO?
Google and all other search engines use ranking factors to determine what results come up for each search query, and it also decides how to rank those results. Blogging helps you optimize your website for important Google ranking factors such as-
1. Organic click-through rate.
Blogging helps one create relevant content for more keywords than other pages. This improves your organic clicks. For instance, a person who clicks on a landing page usually has transactional intent, which means that they click as they are ready to convert. However, people search online for many different reasons, and a blog has a huge potential to answer navigational, transactional and informational search queries. Creating content for more types of searches can increase clicks to your web pages which can help you improve your SEO.
2. Index coverage
Google cannot rank the page it has not indexed; indexing means a search engine finds the content and adds it to its index. Later, the webpage can be retrieved, and you can display it in the SERP when a user searches for the keywords related to the indexed page.
Thus, creating relevant and link-worthy content is essential to encourage the search engine to crawl your website pages. One way to do this is by constantly adding fresh content to your website. A blog also allows you to post new content to your website regularly. This encourages more frequent indexing.
3. Backlinks
When all the other websites link to pages on your site, it shows search engines that your content is valuable and authoritative. Backlinks are the start of a peer review system online, and if your blog gets backlinks from respected sites, it is more likely that your site will rank in the search results. Thus, more blog posts are likely to educate or inform the users that they tend to attract more quality backlinks.
SEO Perth provides different types of lucrative services to its clients.
4. Internal links
When you link from one webpage on your website to another, you are creating a clear path for the users to follow, and internal links can make it easier for people to find the content on your website they are looking for. These links help search engine crawlers figure out the organization of your website.
A blog creates more website pages which you can link to internally, and it also gives you a chance to direct the site traffic to other pages, which can help your users.
Blogging is important for SEO and it lets you share useful information with your audience. It can also draw new customers and engage the current ones. Creating a blog can help one build trust, boost sales and leads and also improve SEO.
What is a blog SEO strategy?
It is a comprehensive plan to improve the organic search results and this plan also might include competitive research, keyword lists etc. Search engines also make frequent updates and business goals can change quickly too. However, it can also take an average of 3-6 months for a post to rank on the search engine. Without a proper strategy, you might find yourself investing in your blog. But you should also invest in SEO.
A strategy helps you measure whether your ideas and efforts are effective. It can help you make the most of your team’s time and resources.
Blog SEO best practices
1. Identify the target audience for your blog
No matter what industry your blog tries to target, you should find and speak to the audience that will be reading your content. Understanding who your main audience is and what you want them to do when they will click on your articles is important.
Buyer personas matter and they are very effective in targeting the readers by using their buyer behaviours, demographics etc.
2. Conduct keyword research
You should find out what content your readers want to consume and keyword research can be a very heavy task to take on if you do not begin with a strategy. Hence, you should start with the topics your blog will cover.
3. Add visuals
Google is the search engine which values visuals for certain keywords. Images and videos are among the most appealing visual elements that will appear on the SERPs.
For achieving a covered spot in a video snippet, you should design creative graphics. You should also add descriptive alt text to every visual element within your blog post.
4. Write a title which is catchy
The main title of your blog post is the very first element a reader will stumble upon when they come across your article. It also influences whether they will click or keep scrolling. Your title should be catchy and it should arouse curiosity.
The elements of a catchy title include good vocabulary.
5. Include an enticing CTA
The major purpose of a CTA is to lead your reader to the very next step in their journey through your blog. It is also relevant to the topic of your existing blog posts and it flows naturally with the rest of the content.
